It’s August 2022. Samsung is about to unveil its latest Galaxy models, the Z Fold4 and the Z Flip4, at Samsung ‘Unpacked’. This flagship event happens annually, touring the world and popping up in different cities where it’s broadcast to a global audience.
This time however, Samsung wanted to create their first-ever global launch hub in central London.
The city would host their digital communications for consumers, sales teams and retailers as well becoming the home to their incredible physical launch and post-launch customer experience which would take place on Regent Street.