We grounded the entire event in experiential-led training with a simple yet powerful three-pillar approach of ‘Capture, Play, Connect’.
An experiential playground was built with an Experience zone for each pillar, enabling attendees to become immersed in each device and get hands-on with all the new features. The goal was to empower them with the confidence and know-how to carry out full customer demonstrations showcasing all key device features.
Attendees were encouraged to ‘Capture’ creative content across a variety of lifestyle backdrops and relatable life moments that would be used later to demonstrate the capability of the camera with frontline teams. The dynamic array of sets and execution allowed attendees to FLEX the power of the folding hinge on the Galaxy Z Flip5 to capture the moment at any angle, without the use of a tripod.
Attendees then entered the ‘Play’ zone, where they were able to play video games on the new Galaxy Z Fold5. Gaming visuals were magnified on connected displays with the multitasking and productivity features of the Galaxy Z Fold5 providing an unparalleled, immersive environment unlike any of their mobile devices.
Last but certainly not least, attendees ventured to the ‘Connect’ zone where they experienced intelligent, multi-device, at-home living. Blue Square had recreated the living room experience, incorporating the latest Samsung home technology, powered by SmartThings. From simply turning room lights on to beaming ambient lighting which extended the cinema-like experience from the latest OLED TVs, the Connect zone highlighted the seamless integration of tech in the everyday living space.