Samsung National Training Summit July 2023

Ahead of the commercial launch of its latest devices: the Galaxy Z Fold5, Galaxy Z Flip5, Galaxy Watch6 Series, and Galaxy Tab S9 Series, Samsung asked Blue Square to deliver another successful National Training Summit in July 2023.

The goal was ambitious but clear: train, seed and prepare Samsung’s front-line omnichannel team to deliver its fastest-ever launch, once the new products were unveiled at the global ‘Unpacked’. Every individual needed to be fully equipped to drive sales of the next generation Foldable and Ecosystem devices amongst the 28,000 sales advisors throughout the UK and Ireland, as well as those working internationally within our channel partner contact centres.

From identifying a secure training venue which would protect all pre-embargo products, to delivering a full end-to-end experiential training event that included product keynotes, deep dive sessions delivered by expert MX Trainers, assessments and main stage commercial messages from key leaders, Blue Square had its work cut out.

We grounded the entire event in experiential-led training with a simple yet powerful three-pillar approach of ‘Capture, Play, Connect’.

An experiential playground was built with an Experience zone for each pillar, enabling attendees to become immersed in each device and get hands-on with all the new features. The goal was to empower them with the confidence and know-how to carry out full customer demonstrations showcasing all key device features.

Attendees were encouraged to ‘Capture’ creative content across a variety of lifestyle backdrops and relatable life moments that would be used later to demonstrate the capability of the camera with frontline teams. The dynamic array of sets and execution allowed attendees to FLEX the power of the folding hinge on the Galaxy Z Flip5 to capture the moment at any angle, without the use of a tripod.

After a full-on two days, 220 attendees left the summit with a deep understanding of the new devices, their unique selling points, and how to effectively demonstrate these to customers.

Attendees achieved a 98.2% pass rate on product training assessments, 100% demo completion and 97.2% retention of promotional awareness with the overall event receiving a score of 4.4.