With over 600 Elites from 6 Channels (including Hutch and O2) to reach, Blue Square developed a programme of hybrid events broadcast live from Samsung’s studio in Woking.
Each Elite was seeded with the latest flagship device and invited to attend a hybrid live broadcast. The ambassadors could attend in groups at Everyman cinemas across the country or virtually from their own location.
There were 9 events in total (two in Glasgow, Dublin, Manchester and London, and one in Harrogate) and each one ran for between 4 and 6 hours.
They incorporated interactive tasks to allow Elites to get hands on with the devices and train further on the product features.