Samsung, ‘After Hours’

Specialism
Training
Afterhours 'Power of 10 5G'

Samsung launched 27 products into the market in Q4 2019, including their flagship Note 10 5G smartphone. With the introduction of 5G in the run up to Christmas it was imperative that the revolutionary performance and introduction of 5G was not missed by sales associates in retail channels nationwide.

 

To make this possible, Blue Square turned local bars and nightclubs into immersive training spaces in the UK’s largest cities, inviting staff from all nearby stores. By rethinking traditional training events and gamifying the experience, we exceeded client expectations and won an FMBE gold award in 2020 for ‘Most Immersive Event’.

Gallery

Highlights

8
Cities
1,500
attendees over 8 nights
25%
sales increase from the top 9 stores in London
12%
sales increase average across all stores

Winner of the FMBE Gold Award for Most Immersive Event in 2020, this nationwide campaign helped our client to hit 90% market share for 5G devices in Q4 2020.

Blue Square Specialisms

Event Management
Training and Development
Retail Staff Engagement
Go to Market Strategy