Samsung, National Training Summit 2020

Online Innovation
Samsung, National Training Summit 2020

For the first time ever, we took the Samsung National Training Summit virtual. This event pushed us to completely re-think our approach to events. COVID-19 had made the ‘old’ ways of physical events completely redundant, but our client still had the same goals and need to engage a national Field Force before their flagship Note 20 device launch in summer 2020.

This 3-day event based at Samsung’s King Cross flagship store included a mixture of live broadcasts and pre-recorded segments, engaging presenters, live audience interaction, Q&A and audience feedback. This event exceeded client expectations, received an overall satisfaction score of 8.6/10 from our audience, and won an FMBE Gold Award for Best Virtual Event: Training & Demos in January 2021.



hours of pre-recorded filming
hours of live broadcasting over 3 days
overall satisfaction score
people reached through our 'Live Unpacked' Podcasts

Winner of the 2020 FMBE gold award for ‘Virtual Events & Demos’, the success of NTS helped create our new agency, ‘OnLive Events’

Blue Square Specialisms

Virtual Events
Staff Engagement
Retail Innovation
Product Training & Development