‘Unpacked’ is the main event of Samsung’s product launch roadmap each year – a global event which attracts an online audience of millions. In 2019, the event was broadcast live from two locations – London as the European showpiece and San Francisco as the global stage.
Eager consumers, fans and members of the press tuned in live to experience the latest and best tech innovations from the worlds number one smartphone manufacturer as they unveiled their new Galaxy S10 range of phones and new wearables.
The livestream is just one part of the Unpacked experience. At Tobacco Docks in London, invite-only guests attended the European showpiece event in person to be the first members of the public to get their hands on the tech after its big reveal on stage just minutes before.