As well as the physical event, Blue Square took responsibility for repurposing the content to deliver virtual training sessions to Samsung’s channel partners.
After the event, Blue Square interacted with over 14,000 Field Sales Consultants (FSCs), still under pre-embargo.
It also virtually contacted thousands more FSCs and Contact Centres in retail through exclusive ‘Unpacked Events’.
This provided Samsung with an excellent platform for the pre-order period. Their staff had knowledge and awareness of the devices and Samsung’s proposition for end users. And over 25,000 FSCs had been contacted by the time of the device launch on August 26th.