The first challenge was to source the right venue. It would need to meet strict security protocols and provide enough space to host a plenary event with keynote speakers and build four experiential training zones.
Working under a code name to ensure maximum security, the team opted for The Eastside Rooms in Birmingham. It not only met the security and space brief, its Midland location made it convenient for the 218 delegates travelling from across the UK and Ireland, and for attendees from the Three Contact Centre in India.
Blue Square took over the venue, building seven main training areas – Main Stage, Photography Playground, Gaming With Galaxy, Better Together, New Computing and Accreditation Lab. Digital and physical signage throughout kept attendees on track.