Brand Ambassadors

Brand Ambassadors
Customer Service
In Store Promoters
Retail Management
Brand Ambassadors growing sales

Our 13-year relationship with Samsung has been built on a foundation of incredible brand ambassador teams working in physical and online retail environments across the UK and Ireland to enhance brand presence.

Across numerous channel partners our training, in-store promoter and regional sales teams educate consumers and omnichannel staff across the full range of Samsung devices & ecosystem, as well as driving commercial performance within the store.

Supported by dedicated teams at our central support office in Hertford, they ensure the customer journey is as memorable, consistent and effective as it can be for Samsung’s new and existing customers.

Our in-store promoters deliver highly engaging hands-on demonstrations with consumers, creating theatre to bring Samsung’s newest technology to life. The in-store environment is key too, with operational excellence, display compliance, and POS maintenance forming part of their roles. 

Working within the retail environment also enables a richer level of reporting and feedback for the client. Our in-house analytics experts in Hertford monitor thousands of data points coming from the retail estate to provide performance reports and timely insights back to Samsung.

All of this plays a vital part in our strategy and ongoing work to grow sales, increase loyalty and build brand love for Samsung across all of their sales channels, with consumers nationwide in the UK and Ireland.

To help our client and their channel partners engage, support and convert customers in this new challenging market, we continually innovate new ways to continue educating and training omnichannel staff.

We’re so proud of the incredible work our teams continue to do for Samsung, both online and offline. The nine Mobile Industry Awards we’ve picked up for ‘Team of the Year’, and the eleven Field Marketing & Brand Experience awards we’ve won, are testament to the quality of their work.



of retail revenue attributed to our in-store promoters
higher NPS scores for our in-store promoters
uplift for Samsung 5G devices
increase in Samsung ecosystem conversations​

Blue Square have been a long standing partner of ours, providing high quality individuals who support at many different levels of our business.

Retail Team Samsung UK & Ireland

Blue Square Specialisms

Brand Ambassadors
Product Demonstration