Samsung is one of the world’s largest tech companies and the no.1 smartphone brand globally, including an active UK & Ireland division. Blue Square was proud to be tasked with delivering Samsung national ‘Mobile Experience’ Conference ahead of their latest ‘Unpacked’ launch event.
Officially known as ‘Unfold your World’, the 2022 conference marked the first significant face-to-face event for the client in over two years due to the impact of COVID-19. This made the conference a huge opportunity to share the latest innovations from the brand and bring its people together.
The audience would comprise of people who support Samsung in many different roles across the Omnichannel function, with representation from Retail, Contact Centre & online teams who are sourced and managed by Blue Square. This was the first Samsung event delivered since bringing their retail, contact centre, e-commerce and marketing operation together as a single omnichannel team in 2021.