Mobile Experience Conference ’22

Samsung is one of the world’s largest tech companies and the no.1 smartphone brand globally, including an active UK & Ireland division. Blue Square was proud to be tasked with delivering Samsung national ‘Mobile Experience’ Conference ahead of their latest ‘Unpacked’ launch event.

Officially known as ‘Unfold your World’, the 2022 conference marked the first significant face-to-face event for the client in over two years due to the impact of COVID-19. This made the conference a huge opportunity to share the latest innovations from the brand and bring its people together.

The audience would comprise of people who support Samsung in many different roles across the Omnichannel function, with representation from Retail, Contact Centre & online teams who are sourced and managed by Blue Square. This was the first Samsung event delivered since bringing their retail, contact centre, e-commerce and marketing operation together as a single omnichannel team in 2021.

To meet Samsung’s brief, our events specialists ensured an unforgettable event with fantastic opportunities to reconnect and explore the potential of their company and its future. Over 200 Omnichannel employees were invited to the Unfold your World Conference at the Vox in Birmingham on 21st July 2022.

The exclusive event gave the attendees the chance to explore and engage with many of their colleagues and people from other departments, as well as enjoy live presentations from a wide range of special guests. Annika Bizon, the Omnichannel & Marketing Director at Samsung, delivered the overall strategy, empowering all attendees to move forward successfully together.

The one-day event closed with Annika Bizon and her leadership team returning to present awards to seven fantastic colleagues from Samsung and Blue Square, recognising their achievements and the great contribution they’ve made so far this year. We’re so proud of everyone who picked up awards, with the seven recognised employees picking up the following:

OTM of the Year (North) – Liam Downey, OTM of the Year (South) – Adam Hewish, Trainer of the Year – Kally Kaleda, Field Manager of the Year – Paul Otway, E-Promoter Team Member of the Year – Roisin Thompson, Ireland Team Member of the Year – Cathal Collins, and HQ Team Member of the Year – David Hudson.

People are the core of everything we do at Blue Square. Bringing everyone together to align with the new Samsung strategy and celebrating together as a team was the perfect tonic to the months spent apart and great preparation for the busy weeks expected before the launch.

To help us understand how our teams might really be feeling about events and face-to-face interaction after 2 years of not seeing each other in person on a mass scale, we investigated the data with some help from our sister agency, ‘Pulse’, who specialise in insights. A bespoke ‘Epic e-learning’ report by Pulse in 2021 showed that physical engagements are the most effective and popular way to learn about new products.

After the Conference, 80% of attendees said they felt part of “one team” thanks to the event. This highlights the importance of bringing your people together for annual events to ensure they feel connected to the organisation and with each other, especially in light of the pandemic.