2020 was a year of uncertainty, lockdowns and a speedy evolution of consumer shopping behaviour that no one could have foreseen so…what does 2021 have in store for the retail sector?
We take a deep dive into four key trends that are coming out loud and clear from our Pulse Index research:
- The rise of the phygital experience
- Convenient experiences but not at the expense of safety
- Sustainability and value-driven brands are the ones that will win
- Brands need to harness the power of human connection